Highlights
Diamond Sports escaped bankruptcy with just $200 million in debt, then lost its MLB, NBA and NHL business
Apple signed a $2.5 billion MLS deal, used Messi to boost subscriptions and then eliminated Season Pass in 2026
Nike bet $40 million on Tiger Woods in 1996, built a $700 million golf business and quit making clubs 20 years later
Le Mans nearly lost its top manufacturers, then two rival rulebooks brought Ferrari back and drew 350,105 fans in 2026
Newcastle’s £305 million Saudi takeover survived an 18-month legal battle, but a £133 million accounting gain reveals the limits of its transformation