FIFA hid stadium sponsors at the 2026 World Cup, including SoFi and Levi’s. See how naming rights work and why one blackout went viral.
UEFA’s 70% squad-cost rule led to nearly €70m in announced fines in 2026. See how it works and why Aston Villa and Strasbourg were hit.
Saudi Arabia’s PIF sponsored ATP and WTA rankings, lost the Riyadh Finals in 2026 and secured a new Masters 1000 potentially starting in 2028.
The PGA Tour secured up to $3bn from SSG in 2024. In 2026, LIV Golf announced liquidation after losing Saudi funding and a $300m rescue.
Diamond Sports cut $9bn in debt but its FanDuel networks still shut down in 2026. How the collapse reshaped MLB, NBA and NHL broadcasts.
Apple’s $2.5bn MLS deal removed blackouts, helped bring Messi to Miami and changed in 2026 when Season Pass became part of Apple TV.
Nike signed Tiger Woods for $40m in 1996 and built a $706m golf business, but quit equipment in 2016. Discover the real Tiger Effect.
New LMH and LMDh rules revived Le Mans, bringing Ferrari back and lifting 2026 attendance to 350,105. See how the Hypercar era changed racing.
Newcastle’s £305m Saudi takeover ended an 18-month dispute. Explore the PIF ownership questions, £335m revenue and £133m accounting gain.
Premier League clubs earned £6.8bn in 2024–25, but lost £948m. See how TV revenue gives even relegated teams huge payments.
